Frequently Asked Questions

Whether you know a little or nothing about any service, our FAQ section will clear all your queries right away!

Frequently Asked Questions

We would love to Answer

We have worked diligently to answer many of the frequently asked questions that were asked along the way. Have a question that is not answered here? Contact Radiate today!

What is SEO?

SEO stands for Search Engine optimization. It involves techniques that increase the visibility of your website. SEO enables your website to become more visible in organic search results. Putting simply, SEO enables your site to appear on the top in search engines such as Google, Yahoo, and Bing whenever people search for the same kind of products or services that you offer.

What is the difference between Organic and Inorganic SEO?

Organic SEO simply optimizes the presence of our site in search engines for absolutely free and its working is based on an algorithm.
Inorganic SEO involves practices where in you need to pay a fixed amount for optimizing presence of your site in Search engine result pages. Paid Ads are example of Inorganic SEO.

Why Search Engine Traffic is so important?

SEO is the best tool to get the organic traffic. Some Key facts about why SEO traffic is crucial for your website.
  • 93% people are using search engine for searches.
  • 75% people never scroll to page 2.
  • 80% people click on organic results.

Why Do I need SEO services?

Every individual wishes to rank their website on first page of Google and without professional assistance it’s not easy. Only a leading Digital marketing company with a strong foothold on SEO can make this feasible for you. At Radiate Digital, we help you to increase your website’s visibility and ranking in the search engines organically. Better rankings in relevant terms ensure more traffic to your site thereby creating the ability for better exposure and revenue stream.

How long will it take for my website to get on the first page of Google?

Search engine is not a paid campaign comes with start and end date. SEO instead is a strategy which takes time and is an ongoing process. Search engines take into consideration many aspects when ranking websites. Our SEO experts are proficient in providing results as early as possible. All while maintaining a safe and natural approach. Our SEO strategy will certainly help you to rank on Google in initial 3 months of service. This will help you to boost traffic and sales.

When Can I expect to see improvements in my website rankings?

Improvements can be seen after a few days, weeks or may be some months. Basically, there are several factors that we need to look at before starting SEO such as the current state of your website, content, responsiveness, crawl rate, competitors’ position, keyword competitiveness, and so on. SEO is actually a long but effective strategy that can take several months.

When do I receive reports?

At Radiate Digital, we monitor the client website on a weekly basis (If required). We provide detailed SEO reports with activities at the end of the month.

What is Digital Marketing?

Digital Marketing is pretty much everything that’s web based or online and involves marketing through internet-connected electronic devices such as computers, tablets, and smart phones. It rests on channels such as search engines, email, websites, media, and apps to connect with customers and prospects. It covers a wide range of services like SEO, PPC, Analytics and Conversion rate optimization, content creation and marketing, Social media, email marketing. Etc.

What can a Digital Marketing Consultant Do for You?

Digital marketing consultant can help you grow your business through wide array of digital marketing services like Search Engine Optimization, Pay per click advertising, Content marketing, social media marketing, email marketing, we design, performance marketing etc.

How Can Digital Marketing Help my business grow?

Digital marketing builds brand reputation, earn people’s trust, ensure online business survival by targeting the right kind of people, and ensures better revenue growth expectancy. Digital marketing helps you maintain better interaction with your target audience, utilize generated leads and improve your conversion rates with ease. Digital marketing helps businesses generate better cost per lead which in turn help them to gain a better return on their marketing investments.

How often should I go for website update?

Websites that avoid updates and new content for long periods are unlikely to perform well. Having a static website will not do anything good for your business as it’s bound to act like a digital brochure that produces little or no results.

What is Content Marketing and how it helps my business?

Content Marketing is widely used in digital marketing world for the purpose of generating brand awareness, traffic, leads and sales. It is used in order to gain links, social shares and traffic for your business.

What is Social Media Marketing?

Social media marketing is the process of creating and sharing content on social media networks in order to attain your branding and marketing goals. This way people will know about your brand, products and services, and gradually show interest in them.

Can social Media Management help me grow my business?

  • You can drive the targeted traffic to your website by constantly posting on social media.
  • Social media marketing improves your website ranking. Search engine bots rank your pages higher in search engine result pages if they consistently earn traffic.
  • Social media marketing acts as live interaction with your customer base which helps in building long term relationship with them.

What social Media Optimization services do you provide?

  • Page creation and Maintenance
  • Promoting your brand identity
  • Updating and sharing relevant content
  • Bring relevant traffic to your website using social media marketing tactics.
  • We provide Social Media Optimization services on various channels like Facebook, Google+,Twitter, LinkedIn, YouTube, and Instagram.

How Does Social Media Marketing help in my business propagation?

Social Media Marketing is one of the best marketing tools that will get new customers for your business easily. Social media posts boost the company’s website traffic. It helps in ranking your website higher on the search engine result pages. You can fine tune your strategy on the basis of customer preference. Ads on social media enable companies to target users and get insight into their preferences.

Can I afford a Digital Agency like Radiate Digital?

We serve clients of all shapes and sizes. Generally speaking, we offer quick, reliable, top quality yet affordable services to our clients. We never compromise with the quality of services we offer.

What does your website cost?

The cost structure of a website is based on the package selected, complexity of functionality, the size of a website, and the need of marketing support like search engine optimization, social media optimization, and copywriting. Since every project is unique and so the pricing will vary. You just need to give us a quick call, and then after discussing your requirements we will come up with a ballpark figure.

Do you also provide web design and hosting services?

Yes, Radiate Digital takes complete care ranging from registering your domain name, designing your site to building and maintaining it.

How many pages can I have on my website?

As many pages as you like. From a search engines point of view- the more the better.

Why should I choose Radiate Digital for my website?

Radiate Digital is an established website design and development company that has been successfully delivering projects of all levels of complexity to clients spread across PAN India. Our clients range from small to large enterprises. We build powerful, responsive, creative and SEO friendly websites at affordable prices.

Will my website be Search Engine Friendly?

We develop websites by keeping search engines in mind and the website design is complaint with search engine guidelines. It’s ideal for websites to be re-evaluated over a period of time search engines do change their algorithms and rules. So, you must remain certain that your website complies with new rules and remain updated at all times. We highly recommend you to utilize our SEO services and gain maximum visibility by search engines.

Do you guarantee that my website will always be available?

Our web hosting services has been up 100% of the time for years to come. We also maintain necessary backups in place to deal with the issue immediately in case our servers have any problems in future.

What is performance marketing?

Performance marketing refers o online marketing and advertising programs wherein advertisers (retailers or merchants) are liable to pay marketing companies (affiliates or publishers) when a specific action gets completed; such as lead, sale or click.

Why is Performance marketing so special?

Performance marketing offers a perfect balance of innovation and advertising that helps retailers and affiliates expand their business in dynamic ways. Campaigns are targeted for each retailer in accordance with the assurance of all round success for everyone. If performance marketing is done the right way, then it can create win-win situation for both retailers and affiliates.

What’s the return on investment on performance marketing?’

Performance Marketing is measurable and traceable down to the click. From cost of acquisition to increment such as new customers of new customers or average order value, advertisers can measure everything.

Why Performance Marketing is different from other kinds of advertising?

Performance marketing has successfully revolutionised the traditional value proposition of advertising and enables for real-time measurement of ROI. One of the major benefits of performance marketing is that advertisers only pay for successful transactions. Not like traditional marketing where fees is paid up front without relying on the success of the ads.

What types of parties are involved in this space?

The players involved in Performance marketing include merchants and retailers, advertisers, publishers, networks, outsourced program managers, affiliates, agencies and solution providers.

What kinds of innovation fuel growth in this space?

Besides creating a unique value proposition for advertisers, affiliates remain on cutting edge of content creation, social media, mobile apps, and niche marketing.

What is PPC Advertising?

PPC (Pay Per Click) is an online advertising method used on search engines and websites across the net where an advertiser is charged only when their ad is clicked. This method is designed to help businesses drive targeted traffic to their website in a cost effective way.

What is the major Pay Per click services?

The major PPC services are AdWords (Google), Adcenter Microsoft. Apart from these, there are a few other social media platform that offers pay per click service such as Facebook, LinkedIn, and Twitter.

How PPC can help my business?

  • Promotion of your products and services
  • Boost brand
  • Generate quick traffic to your website
  • Target your potential customers across the world
  • Generate Sales/Leads for ecommerce sites

Can I set budget for PPC Campaigns?

Yes, you can set daily budgets and budget limits at the campaign level as well as account level. There is no minimum budget on Google AdWords and Microsoft adCenter currently.

What is Landing Page?

A landing page is a page which is specifically designed for those users who land on it after clicking on the paid ads in any search engine.

How crucial role does a landing page play?

Landing page enables business to explain their offerings and sell them to interested users by clicking on their ads. If a landing page is optimized correctly then it could convert the visitors to customers.

How can I get better results from my PPC Campaigns?

All campaigns perform differently; there is no standard approach to improve any PPC Campaign. In order to get better results from your campaign you need to target the right keywords, the right location and must have attractive ad copy as well as attractive landing page.

How can I get better results from my PPC Campaigns?

All campaigns perform differently; there is no standard approach to improve any PPC Campaign. In order to get better results from your campaign you need to target the right keywords, the right location and must have attractive ad copy as well as attractive landing page.
Have More Questions?

Contact Us Today!

If you still have question and unfortunately haven’t found your answer here, please feel free to ask us straight up, we will be glad to help you.