Every Business Should Harness The Power Of Content Marketing, Here’s Why


Content can make or break your brand image. Yes, it’s absolutely true. Content is meant to share valuable information about your brand to attract and convert prospects into customers, and then to loyal customers.  It has power to infuse trust of people in your brand. Content marketing uses blogs, videos, podcasts, and social media sites to make content conversion driven. There are many website content writing services in Delhi NCR but finding the right content writing service provider is what you need today. Let’s find out what why content marketing has become a must needed marketing tool in today’s digital marketing industry. Content marketing is widely used by businesses today.

Let’s find out why your company requires content marketing:

  • Content marketing generates 3 times the leads and costs approximately 62% less than outbound marketing.

Companies nowadays believe in spreading content intelligently across multiple platforms which can increase in lead generation even further. Social media, eBooks, video, info graphics, and whitepapers continue to lay huge impact on the lead generation process. Content has the power to consistently deliver high returns.

Content Marketing
  • Conversion rates get six times higher than traditional marketing

Yes, it’s indeed true that Content marketing is six times more effective at converting leads into customers. If we go by studies then they reveal that more than 60% of online consumers in US bought a product after reading recommendations about it in a blog.  The trust that the content marketing cultivates, it gets easy to see why majority of consumers use content marketing in their overall strategies.

  • Why content pays for itself

Content marketing has grown into a vital cornerstone for businesses globally. If you haven’t unleashed the power of content marketing, now is the time you should start realising its value. Content marketing can truly transform your business into a profit running machine. Your customers will start learning about your brand and build great interest in your offering and expertise. They will then start buying from you once they start trusting your offerings.

The Final Note

Business owners at all levels have realized how far content marketing can go to build brand awareness, reduce advertising cost and boost conversion rates. It is suggested that you should hire website content writing services in Delhi NCR to ensure good brand exposure for your brand.