5 Effective SEO Techniques to Drive Organic Traffic

Top SEO services company in Delhi

It goes without saying that your goal as an SEO expert is to make your website reach the top of the search engine result pages.  Higher ranking equals more organic traffic. This offers opportunity to convert people at a later stage and boost the overall ROI of your SEO strategy. Finding one of the Top SEO services company in Delhi can help you generate handsome ROI by leveraging the full potential of search engine optimization.

Sounds like the dream, right? Your SEO strategy can help drive organic traffic to your website. Here’s how:

  • Enhance your user experience across your entire site

Google is largely used to get the best result for users’ queries. Search engines if happen to greet users with a list of irrelevant, low quality results, Nobody will use them again. Google ensures genuine and accurate results which is why it is the largest and most popular search engine in the world by far. Google rewards sites that have low bounce rates with higher page rankings.  You need to ensure strong user engagement with your website in order to rank up in the search engine result pages.

  • Optimize for voice search

Are you aware that 50% of searches will be conducted by voice in the coming years. Half of the people won’t type their queries and use Voice assisted device to do the job for them. The devices that voice searchers use such as Amazon’s Alexa, Siri or Google Home take data from SERPS for the sake of replaying information from the featured box back as their answer. Voice based search is likely to use long tail keywords such as “what do sharks eat”? A text searcher on the other hand may only find it simple to type “shark diet”. Voice searches tend to be question based that’s why this SEO technique calls for optimizing your website to answer questions and target people who own smart speakers.

  • Focus on topic clusters instead of Keywords

Keyword focused content is not enough to ensure your website ends up in the first page of Google. It’s crucial you should know about your target audience, organise content into clusters, research keywords and use them sparingly.

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  • Build a variety of back links

Back links play vital role in the SEO world. As per search engine giant, Backlinks are the #1 factor when you determine search rank as ranking without links is extremely hard. However, low quality links are spammed easily and don’t seem to work anymore and can actively harm your website. Links that are earned through high quality content, influencer marketing, and outreach are safe and quite effective. For every incredible link you build, you must create another five that are of medium quality.

  • Target local searchers with Landing Pages and Listings

Half of all searches on Google are from people looking for information which is local. This local information could attract local information regarding local shops, telephone numbers, Opening hours, and Addresses. If you have a brick and mortar store, you can’t neglect local SEO and listings if you want to make profits.  Research shows that 72% of people who search for local business online end up visiting store. By following simple SEO techniques you can capture local people who could become your customers. SEO techniques such as double checking your directory listings, Building and optimizing local landing pages, technical SEO for local can help you reach local customers.

The Final Note

SEO is changing drastically from one year to the next, as the new algorithms coming up constantly and Google editing their webmaster guidelines. Hiring one of the Top SEO services company in Delhi will help you stay competitive in SEO world. Good SEO will help you gain higher click through rates, rankings and engagement. SEO specialists will help you stay abreast of technical trends like SEO health, back links, site speed, and schema.